I have watched a great deal of TV over the years; I’ve viewed the good (Brideshead Revisited, The Sweeney, Boys From The Blackstuff, Cheers, the ‘Up’ documentaries – 7 Up, 14 Up, 21 Up etc); I have dissed the bad (Jeremy Kyle, Trisha, Celebrity Wrestling, Babes In The Wood etc); I have shuddered at the ugly (Alastair Burnet’s Royal Interviews, The Girlie Show, The Black And White Minstrel Show, Minipops).
I have prided myself on my impenetrability. I haven’t so much as blinked as bodies were cut to pieces in The Sopranos. I laugh at profane (but hilarious) language and scenarios in comedy routines from the likes of Bill Hicks, Richard Pryor and Chris Rock. I even absorbed the sight of Keith ‘Cheggers’ Chegwin’s doughy starkers body on Channel 5’s Naked Jungle without puking.
But ladies and gentlemen, I am finally defeated. To the extent that I am considering therapy: "Hello. My name is MSN Editor Coops and I am getting all Daily Mail over an item on TV…" This thing actually repulses me. It makes me physically recoil in horror. And what is it? What’s proved to be my Kryptonite? It’s an advert featuring a child wanting to go to the loo. Except this child doesn’t say what my mother taught me at that age.
In my formative years, it was drilled into me that I wanted to go ‘to the toilet please’. But not this sprog. In the advert for Glade Touch n Fresh, the kid wants to do, and I quote, "a poo". But he doesn’t want to do said poo at his house because his stupid thicko of a mother didn’t buy a Glade Touch n Fresh for their loo. So he wants to do his poo at his friend Paul’s house because they’ve got that Glade thing. And to think that when I was a kid, I wanted to go to my mate’s house because they had a VCR.
I honestly thought Glade ads couldn’t get any worse than the "it’s all gorrrrrrrrrn! It’s all gorrrrrrrrrn!" commercials. But that’s practically Shakespearean in tone compared to this latest one. Feel free to disagree with me, but the word ‘poo’ in an advert is just plain wrong. I don’t care if it’s uttered by a child or an adult – it’s just not cricket! Especially when the commercial airs at mealtimes. In my opinion, there is a definite (and misplaced) case of: ‘kids say the darndest things’ [deliberate use of Americanism] going on here. That’s the only logical explanation for "it’s all gorrrrrrrrrn! It’s all gorrrrrrrrrn!" and "I want to do a poo". If the law of diminishing returns is applied, the next advert will probably feature a kid saying: "Ewwwwwww, mum! My diarrhoea is all yellow and stinky and it’s running down my leg and it’s on the floor!"
Who-the-hell is creating these Glade ads anyway? Medieval torturers used The Rack, metal pincers to rip pieces of flesh from victims, The strappado to dislocate bones, the head crusher, the garrotte, flagellation, the wheel, flaying et al. Noughties torturers just make Glade adverts.
Watch the Glade Touch n Fresh ‘poo’ advert here
- Am I being ulta-sensitive about this ‘poo’ advert? Or do you agree? Add a comment below…
- Controversial TV Adverts – check out the adverts that offended the great British public
Today I am mostly lovin’ – Season two of the fab The Big Bang Theory is on Channel 4 from Tuesday at 11.05pm. It revolves around geeky physicists who are also complete and utter social misfits. Watch out for Jim Parsons as the hilarious Sheldon in a show that’s big on popular culture references and big on laughs. If you missed the E4 run, now’s your chance to catch up.
Today I am mostly hatin’ – Caught ten minutes of American Idol. Why do these type of shows persist in putting people of questionable mental state in front of a judging panel so that they can be belittled for a TV audience’s amusement? I’m not talking about the arrogant, deluded ones – they’ll be OK thanks to their egos. However, I’m uncomfortable seeing hopefuls who are clearly mentally fragile. It is not clever. It is also not funny. It is downright cruel.
MSN Editor Coops
Don’t miss a trick – Add MSN Reality TV Agent to your IM contacts
|StumbleUpon||Technorati||Yahoo! My Web|