Acknowledging that I’d complained about one of the Trident commercials (featured in my piece on Controversial TV Adverts) prompted some users to write in and slate me. (no name) said: "Would you like me to get you a peice [sic] of fish, for the chips on your shoulder. Pulling the ‘race card’. How original. Im [sic] actually black myself, and I nor anyone I know found that offensive. All idiots like you acheive [sic] by playing the ‘its so offensive and racist’ card is an even worse sterotype [sic] that we all out to claim the white man is victimising us yet again. Grow up, your [sic] pathetic."
Conversely, I’ve had e-mails and messages from other users genuinely interested in my reasons for objecting. Sonia wrote to say: "I read your article about the TV ads and needed to ask you why you felt offended about the Trident gum ad?"
I really hope a previous blog entry I penned entitled Leave Tom And Jerry Alone will throw some light on the subject. Have a read of it first and then watch the videos below. Contrary to the opinion of a few, I am not easily offended and I am no Mary Whitehouse. However, this advert prompted a heated reaction within my circle of family and friends every time it aired as we all felt it was insensitive. If my explanation hasn’t satisfied you, feel free to let me know. By the way, I am not looking for converts here; I realise that many people liked this Trident TV commercial and found it hilarious. We’ll agree to disagree on its merits. However, I’ve been asked to explain myself and so….
Is this noughties advert…….(watch)
….any different to these plus half-century old depictions of black people featured in the ending montage of Spike Lee’s Bamboozled? I made my decision. You can make yours. [watch]
Today I am mostly lovin’ – How utterly cool of ITV to use Marlena Shaw’s classic rare groove ‘California Soul’ to advertise their summer programming. If you want to hear the track in full, check out my music list at the left hand side of my blog.
Today I am mostly hatin’ – Alexandra’s attitude (Big Brother). Listen luv, respect isn’t a birthright. You have to earn it…
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